What Does NIL Mean for Athletic Trainers? Mike Trout is finally ready to cash in on his stellar rookie season.The 21-year-old Angels outfielder has signed his first big national endorsement deal with beverage brand BODYARMOR SuperDrink. Does that mean Subway could have more surprise celebrity collabs locked way? Brady is going to earn an annual salary of around $15 million in 2022-23. eventCategory: event.slot.getSlotElementId(), window.adsContainer = {"position2":{"code":"Article_Mobile_Above_Next_Rel","max_width":300,"max_height":250},"position3":{"code":"Article_Mobile_300x250_ATF_Rel","max_width":300,"max_height":250},"position4":{"code":"Article_Mobile_Middle_Rel","max_width":300,"max_height":250},"position5":{"code":"Article_Mobile_Middle1_Rel","max_width":300,"max_height":250},"position6":{"code":"Article_Mobile_Middle2_Rel","max_width":300,"max_height":250},"position7":{"code":"Article_Mobile_Middle3_Rel","max_width":300,"max_height":250},"position8":{"code":"Article_Mobile_Middle4_Rel","max_width":300,"max_height":250},"position9":{"code":"Article_Mobile_Middle5_Rel","max_width":320,"max_height":250},"position10":{"code":"Article_Mobile_Middle6_Rel","max_width":320,"max_height":250},"position11":{"code":"Article_Mobile_Middle7_Rel","max_width":320,"max_height":250},"position12":{"code":"Article_Mobile_Middle8_Rel","max_width":320,"max_height":250},"position13":{"code":"Article_Mobile_Middle9_Rel","max_width":320,"max_height":250},"position14":{"code":"Article_Mobile_Middle10_Rel","max_width":320,"max_height":250},"position15":{"code":"Article_Mobile_Middle11_Rel","max_width":320,"max_height":250},"position16":{"code":"Article_Mobile_Middle12_Rel","max_width":320,"max_height":250}} Before he was even an official member of the NFL fraternity, Young helped tofeed300 front line workers at the same hospital he was born at. Click below to sign in. Subway leans on well-known athletes in new campaign. Adrianne Pasquarelli Measure of Success: Churchill Downs Race Tracks Sponsorship Strategy Sponsored by IEG, Ourand: Pac-12 has time on media rights, as long as no other schools leave, Fallout from RSN mess means big changes for fans, teams and leagues, The Marchand and Ourand Sports Media Podcast: Episode 76 -- RSN Armageddon. That fire translates over to the commercial realm in the pairsVISA spot. The decadent snack features oven-roasted turkey, Black Forest ham, and Angus roast beef alongside fresh veggies on Hearty Multigrain Bread. From Cheeseburgers and fried chicken to ice cream and junk food in general, Athletes have been able to promote their favorite fast food as influential brand advocates. Wilson currently runs his own brand, 3BRAND, which deals mostly in clothing and apparrel. Real-Time Video Ad Creative Assessment. When including endorsement payments, the stake would balloon to $35-40 million. Olympic Athlete Product Endorsements. Subway uses a strategy where they endorse famous athletes to promote their food. Subway was the 133rd largest U.S. advertiser in 2020, falling from the 109th spot in 2019, according to the Ad Age Datacenter. Activate your account. Subway has featured athletes from other sports as well, including National Basketball Association players Draymond Green and Jayson Tatum. BY Marlene Morris Towns. SUBWAY first opened its doors in 1965 in Bridgeport, Connecticut. subway athlete endorsementshumvee smoke launcher | Subway knows full well how the image of an endorsement personality changes over time. In the wake of Subway paying whopping amounts to hire Rapinoe's endorsement, the note warning boycott arrived at the NAASF's online message board just last month. 2023 Leaders Group. Market data provided byFactset. Big time sponsors like Nike and Pepsi hire athletes to . Like other franchised restaurants, Subways marketing and media budget is derived from fees collected from franchisees based on their sales. NBA sniper Steph Curry's salary is high enough to account for nearly half his income. 679215 Registered office: 1 London Bridge Street, London, SE1 9GF. if(document.querySelector("#google_image_div")){ She also is one of the hosts of the Marketers Brief podcast and Creativity Top 5 Live. So, what's the deal with this new gridiron-inspired grub? And, yes, Subway even found a way to shoot down rumors about whether its tuna is really 100% tuna. media-tech companies with hubs around the world. Last but not least, there'sTrevor Lawrence's "The Sunshine Sub," which hasroasted turkey, fresh mozzarella cheese, avocado, and tomatoes on Hearty Multigrain bread. Intriguing. The Brazilianvolunteeredhis time for a day inside one of the golden arched restaurants to serveHappy Mealsto kids for a day. In fact, endorsements can exist without advertising. The Top 100 Athletes on Social Media | 2019, Youth on Course: Creating lasting impact through NIL. "The Sun", "Sun", "Sun Online" are registered trademarks or trade names of News Group Newspapers Limited. },false) The initial deposit of $1 million grew to a value of $25 million by2017. ga('ads.send', { if(document.querySelector("#ads")){ The roster of athlete endorsers will drive awareness of these upgrades through multiple new TV spots, as well as social and digital content. Curry joined the league in 2009 as the seventh overall pick in the NBA Draft. The fact remains that Jareds alleged crimes, as despicable as they are, dont affect the taste or value in a Subway Simple $6 meal deal so it likely wont affect consumers fast food decisions or Subways bottom line. But, it is also an advertisement. All four were on the agencys wish list when the planning began. The World's Highest-Paid Athletes 2022: LeBron Scores $127 Million. Required fields are marked *. Williams has played off of his younger standing within the team bybringing breakfastandlisteningto veteran teammate Marcus Smart. . Baseball legend Derek Jeter and NFL all-star Rob Gronkowski appeared in a Subway commercial shared by various social media accounts in May of 2022. The company described its new marketing campaign as "the first never-ending TV spot" with commercials featuring their new sports celebrity spokespersons, along with social and digital content. ($55M endorsements/deals) 2. First up is Russell Wilson's "The Dangerwich,"which featurespepperoni, salami, black forest ham, bacon, and provolone cheese (to name a few of the toppings) on Subway's popular Italian Herbs & Cheese bread. September 27, 2022. document.querySelector("#google_image_div").addEventListener('click',function(){ Here are the top athletefast foodendorsements in terms of social following: Havingstolen a basein the2019 World Series, Turner is no stranger to the Steal a Base, Steal a Taco promotion that has been rolling between Major League Baseball andTaco Bellfor years. Fanatics, Hertz Global Holdings, IWC Schaffhausen, Subway, T-Mobile, Under Armour and Wheels Up. The Sun website is regulated by the Independent Press Standards Organisation (IPSO), Our journalists strive for accuracy but on occasion we make mistakes. The iconic soccer player's role was to use his dreamy looks to seducing people to buy a "handcrafted" sugary drink. Love to see it. The Los Angeles Lakers fell well short of expectations on the court this season, despite LeBron James, 37 . I don't buy shoes, colas, insurance, or sandwiches because an athlete is in their commercials. A member of Stewart-Haas Racing, Harvick drives car number four, a Ford Mustang. Biles, one of more than 300 athletes who have said that Nassar molested them, has repeatedly criticized U.S.A. Current spokesman or not, every story and article about the alleged scandal includes the chains brand name as part of the description of who Jared is and the source of his celebrity. His following is primarily basketball fans. }); Megan Rapinoe's radical purple hair has been as talked about as her alleged radical left views. ESPN's Darren Rovell reported that Lochte lost about $1 million in endorsements. The NFL star is known for religious adherence to clean eating. Timely, daily updates provide the latest developments and news relied upon by industry leaders. McDonald's is one of the all-time leaders in endorsements. The following athletes raked in over $924 million in endorsements over the last year, up from the $917 million total of the Highest-Paid Athlete Endorsers of 2015. as well as other partner offers and accept our, Invision Agency/Jack Dempsey for Papa John's. The athlete is seen as the face of "Refresh Italiano" - new Italian-style sandwiches including the Mozza Meat, the Benissimo, and the Supreme Meats. Published. 3BRAND has a licencing deal with Lids, while Wilson also has major deals with Nike and Pepsi. Rapinoe's actions were ruthlessly slammed by the likes of former US . That means they have an audience who watch what they do, listen to what they say, and who want what they have. Lance Armstrong. Subway Restaurants is revamping its menu and launching what it said is one of the largest media investments in the company's history, with a roster of celebrities from the sports world signing onto the campaign. Food companies have recognized that athletes, both professional and at the amateur level, are a big part of their consumer . FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. }); And with this reach comes plenty of commercials with world-class athletes indulging in burgers and fries (though we do like this one about LeBron's love ofMcNuggets). All Rights Reserved. 7 7. One user shared the advertisement on Twitter, writing: "So Derek Jeter is the new face of [Subway]? The claim: Megan Rapinoe stomped on the American flag and is now Subway's spokesperson. Marler stars in a cheeky commercial spot forMcDonaldsUK, calling attention to a free fries promotion on the MyMcDonaldsapp. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice| Do Not Sell/Share My Personal Information| Ad Choices Itput a guy in space and had him plummet to Earth! In 1979, star defensive tackle "Mean" Joe Greene was featured in an iconic and widely successful Coke commercial, and since then, using athletes as endorsers has become more and more popular.. Even some who pull in tens of millions per year earn more than half their income from corporate sponsorships. Not that long ago, right-wing author Candace Owens had publicly called the US women's soccer star a 'piece of trash' after her performance at the Olympics. Swimmer Michael Phelps, Subway CMO, Tony Pace and speed skater Apolo Ohno, left to right, are shown at Chelsea Piers Sports Center, Sept. 27, 2011 in New York . Subway is getting in the March Madness spirit by partnering with pro basketball stars Draymond Green and Jayson Tatum to share their custom footlong orders and a footlong deal. Legal Statement. Offers may be subject to change without notice. Walsh declined to share specific sales data, citing Subways position as a private company. He did this by decreeing aTikTokchallenge where users could win 53 burritos and tickets to an Atlanta Hawks game if they could make a53 foot shot. Leveraging the use of well-established celebrities finishes half the work for you and drives a powerful audience! Stephen Curry contract 2022. 2023 FOX News Network, LLC. Therefore, anytime Lebron James makes a post about one of his latest Nike or other endorsed products, 62.9 million people, likely already interested in Nikes brand, will have direct exposure to that product. Smart, an avid Chipotle connoisseur, played aprankon his then-rookie teammate Romeo Langford. Now, Subway is poised to spend even more as sales appear to be recovering. Marshawn Lynch. - 1 day 3 hours ago, By Learn how elite athletes supercharge their performance by following scientifically-supported nutrition strategies. After the USA's disappointing and shocking defeat at the finals, Subway franchisees among others are demanding the athlete be pulled from their ads. eventAction: 'click_ads' . The latest Subway commercials feature several professional athletes across various sports, from gymnastics to NASCAR. hitType: 'event', Business Insiderreported in2020 that Subway was even ahead of McDonald's with more than 42,000 locations around the world. It includes significant spending across sports properties such as the Olympics. Connor Mcdavid. hitType: 'event', Unlike most of us, however, their mistakes can cost them millions of dollars. The NFL season kicked off in LA with a Bills win over the Rams. On January 13, 2022, Subway released a commercial featuring NFL star Marshawn Lynch as their spokesperson. The NWHL goalkeeper brings her comedic personality to hersocial media, donning her full game gear within every post. Born on December 8, 1975, Kevin Harvick is a racecar driver competing in NASCAR. Quotes displayed in real-time or delayed by at least 15 minutes. NEW YORK, NY - OCTOBER 15: Subway Restaurants spokesman Jared Fogle (L . Checkout the NFL star's with commercial appearances during TNF broadcast on NBC: Head & Shoulders x Patrick Mahomes & Troy Polamalu. However, his close association with the brand as the source of his celebrity thrusts Subway into nearly every headline about the disgraced weight-loss poster boy. ", Another user wrote: "What the hell is Jeter doing in a subway commercial. Find a #Danimals #GoldenBongo & you could win a field day w/ @FUTP60 60 for your school! This goes hand in hand with their promotion of healthy eating and low-calorie sandwich options. best time of year to see turtles in oahu. }); So we'll let it slide, too. We don't have access to the video, but we did see it when it still online. } } Gwen Berry, the U.S. Olympic hammer thrower who sparked outrage by turning away from the American flag during the national anthem, is sponsored by Color of Change, a left-wing group that advocates . }); Worth $450 million, it brings his total contract to $503 million over 12 years. This material may not be published, broadcast, rewritten, or redistributed. On January 13, 2022, Subway released a commercial featuring NFL star Marshawn Lynch as their spokesperson. Each one plays off of a featuredSubwaysandwich and shows the good-natured sibling rivalry that exists amongst the three. Subway if you keep Megan on for endorsements after she openly disrespects our country then you are not getting my business. They also asked these ads featuring Rapinoe be pulled, with the groups executive director Illya Berecz writing to the members: Your NAASF Board has already communicated with leadership the concerns voiced by NAASF membership. An attorney who represents the franchise told the outlet: "I had a bunch of franchisees calling me on this today. S&P Index data is the property of Chicago Mercantile Exchange Inc. and its licensors. And what's even more daring is the Nabisco brand used its roster which included Venus and Serena Williams, Eli and Peyton Manning, Apollo Ohno, and Shaquille O'Neal to sell its most unhealthy treats, like the ungodly Triple Double Oreo. The report we referred to earlier, from the American Academy of Pediatrics lists LeBron James, Serena Williams, Peyton Manning, Tony Stewart, and Apollo Ohno among the top ten athletes associated with the most food brands with low nutritional content. window.googletag.pubads().addEventListener('slotRenderEnded', function(event) { Better yet, who is doing your marketing? ADVERTISEMENT. These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. Teams give their players massive contracts based on their ability to perform on the football field. MEAWW is an initialism for Media Entertainment Arts WorldWide. The 36-year-old, pu With Super Bowl LVI just around the corner, Subway has stuck to the playbook, but this time, there's acatch (puns intended)? document.getElementById( "ak_js_2" ).setAttribute( "value", ( new Date() ).getTime() ); Get the full breakdown on 36,000 branded Instagram posts published on behalf of more than 3,200 sponsors in sports. BK's also had endorsement deals with the Detroit Tigers' Miguel Cabrera and former UFC champ Anderson Silva. The practice of celebrity endorsement is here to stay and is far more often successful than controversial, but it remains a risky proposition for brands; increasingly so, now that social media and our rabid fascination with celebrity culture make peoples personal lives and shortcomings ever more public. @TeamTempest have done an advert for KFC. And then came the devastating loss to Canada at the Olympic semifinals, which has made customer complaints to the global fast-food giant seem inevitable to many. On that note, here's a look at the five players who earn the most endorsement money, according to Forbes. Subway CEO John Chidsey said that the company decided to upgrade its menu after consumers and franchisees both expressed a desire for food innovation at the brand, so the chain spent the past 15 months or so determining what would stay on the menu an (iStock/Getty Images/Photo Illustration), SUBWAY CEO DEFENDS CONTROVERSIAL TUNA SANDWICH: FOLLOW THE SCIENCE. The chains media spending has fallen as sales declined. Subway's New Vault Sandwiches Were Designed By 3 NFL Stars, Mashed's 2021 ranking of the most popular sandwich chains, Charles Barkley to Megan Rapinoe to hawk its subs. The 2019 U.S. Soccer Player of the Year partnered with thefood brandin early 2020, debuting with alimited-editionrecipe of his favorite Chipotle order. DNA tests reveal SHOCKING results, Victoria's Secret trolled for hiring Megan Rapinoe: 'Nail in the coffin'. Subway sandwiches aren't part of the Buccaneers QB's famous TB12 method. On that note, here's a look at the five players who earn the most endorsement money, according to Forbes. Shepardtook tosocial mediato shoutoutMcDonaldscelebcampaign: the Travis Scott meal which features therappers favorite meal: mediumSprite, a quarter pounder with bacon, fries and barbecue sauce. For those willing to go big, the Supreme Meats includes four different kinds of pork - capicola, pepperoni, Genoa salami, andBlack Forest ham - on Italian bread with provolone cheese, lettuce, tomatoes, red onions, banana peppers, and parmesan vinaigrette. The media spending is backed by the companys existing franchise advertising fund. eventCategory: event.slot.getSlotElementId(), We are one of the worlds fastest growing The Jared relationship was a long and prosperous one for Subway. In addition to playing football, many NFL players have business interests. Frito-Lay x Josh Allen. Currently Tom Brady is earning $15 million a year from his NFL salaries. subway athlete endorsements. We do think the brand can kind of live in a sweet spot that bridges the category, she says. What weve been doing is really focused on reclaiming their fresh positioning and giving them a bit of attitude, says Ida Rezvani, chief client officer, Dentsu. When Peyton Manning joined the Denver Broncos in 2012, he decided to buy 21 Papa John's franchises in Colorado. Now, there's not an NFL game that goes by that isn't inundated with commercials starring both Manning and Papa John himself, John Schnatter. What's in a Subway tuna sandwich? ", "The effort is supported by one of the largest media investments in the brand's history," Walsh continued. . Brady earns more than twice as much as any other player in endorsements, as he has massive deals with Under Armour and FTX, among others. Athlete Endorsements Michael Phelps & Subway. With a contract worth $201 million expiring at the end of the 2021-22 season, Golden State Warriors . Still, unlike some brands that suffer tremendously when a spokesperson is embroiled in scandal, it is unlikely that Subway will see any significant effects of the scandal. Total Earnings: $92,800,000. Today, it is estimated that companies spend close to one . LeBron James inked a deal with Bubblicious bubble gum back in 2005, and even got his own flavor: Lebron's Lightning Lemonade. pic.twitter.com/Ts53OXsFao. The Milford, Conn.-based sandwich company's new ad campaign, which goes . Former NBA star Charles Barkley will be the new voice for the sandwich chain, and the company's ads will feature seven-time Super Bowl champion quarterback Tom Brady, 23-time Grand Slam tennis champion Serena Williams, soccer champion and Olympian Megan Rapinoe and seven-time NBA All-Star Stephen Curry. But experts acknowledge that could have been because the tuna was fully cooked, and therefore not identifiable. - 2 days 23 hours ago. But we're not here to talk about the evils of brainwashing children with superstars we will leave that to chef Jamie Oliver, who often rants about the subject. Russell Wilson became embroiled in one of the biggest storylines of the 2022 offseason as he moved from the Seattle Seahawks to the Denver Broncos. Subway has long shown athletes in its marketing. This is in large part due to social media granting users access to curated glimpses into the daily lives of celebrities. Subway's slogan is, "Subway, the official training restaurant of athletes everywhere.". Access your favorite topics in a personalized feed while you're on the go. When used effectively, athlete endorsements will boost a companys overall brand, identity and increase their public image. Biggest Endorsement Deals George Foreman Brand: Foreman Grills Endorsement Deal: $137.5 Million George Foreman | Celebrity endorsements. Athletes have a natural pedestal. They are extremely popular and recognizable among the public. Yet still, many want to know why just the sight of their website or viewing of a thirty-second commercial clip makes us want to eat Subway. In a more lighthearted note, heshowcasedhow often he frequents the restaurants as his celebrity card ceased to work at one point. The problems with Subway's Jared Fogle and celebrity endorsements. Simone, one of the most decorated acrobats in history, tied with Shannon Miller for the most Olympic medals won by a gymnast. The reality is you never know what behaviors people might engage in or what skeletons they might have in their closets. Subway introduces rookie additions to its menu -- the Baja steak & jack, all-American club, Italian B.M.T. We didnt expect to get them all, says Ian. All rights reserved. As food endorsements go, Griffin has been featured in several ads and promotions for Subway. College athletes learn to manage money earned through sponsorship deals. Some celebrity endorsement deals have more apparent risks signing a hard-partying rock star, a controversial rapper or unpredictable high-profile athlete might seem like a riskier proposition than teaming up with an average Joe., More: 6 celebrity endorsements that enraged consumers. Then there's Marshawn Lynch's "The Beef Mode," which includes roast beef, pepper jack cheese and hickory-smoked bacon on the same Italian Herbs & Cheese bread with Baja Chipotle sauce. Unlike image brands where the spokesperson is synonymous with the brand image and contributes to product development, such as a Britney Spears perfume or Martha Stewart Living household and crafting products, Jared represented an example of an outcome that the product facilitated. Some of his most notable deals are with Adidas, Oakley, Bose, and State Farm. As for the competitive nature of the sandwich space and the broader restaurant industry, Subway aims to occupy a very distinct and ownable piece of the category with its fast and healthier options, says Walsh. For KFC's new Go Cup campaign, its agency Draftcb produced an array of ads mimicking videos a customer would take on his or her phone. WTF are you thinking? Maria Sharapova. Mutual Fund and ETF data provided byRefinitiv Lipper. For this reason his recent scandal, the details of which seem to get more and more salacious by the day, does potentially have a negative effect on Subway. It has made for quite theendorsement dealwithDunkinas she has appeared waiting indrive-thrusandsipping coffee. The guys crossing this soccer field are about to order some burritos, when suddenly Megan Rapinoe kicks a ball at them and says they should get Subway instead. Chidsey said the company has upgraded ingredients in most all of its core products, except their tuna which was at the center of a lawsuit filed against the company for alleged fraud followed by claims that a lab could not find any actual tuna in the product. Since 2006, the company has endorsed many athletes to promote their famous subs. Tom Brady has made a habit of breaking records on the football field. It's the largest sports contract in terms of total money in American sports history and second only to Lionel Messi across sports. All rights reserved. Each TV commercial and online video featuring the stars seems to get cut off, as if theres too much changing at Subway to fit into a 30-second, 15-second or 6-second spot. Aliyah Boston, a 20-year-old star forward for the top-ranked University of South Carolina women's basketball team, was . Viewers didn't seem to enjoy the association of fried food with remarkable athleticism. He also has a deal with Ethernity, a major NFT platform. Young has stepped up as a leader both on the football field (named a captain towards the tail end of his rookie season) and off it. Gymnastics and the United States Olympic Committee as seeming to be more interested . She was named the Canadian Press female athlete of the year for 2015, 2017 and 2018. Gold medalist Simone Biles appeared in her first Subway commercial on February 7, 2022, with Steph Curry. Zach and Julie Ertz: name a more accomplished athlete couple. The trio of Watt brothers have starred in a multitude ofSubwaycommercialsfor the brand. Subway has long shown athletes in its marketing. Deals lost: Trek, Easton-Bell Sports, 24-Hour Fitness, Nike . LeBron James, Dwight Howard, and Kobe Bryant all made splashes in it. For the world's most marketable athletes, endorsement deals are the ultimate side hustles. The Benissimo features rotisserie chicken, pepperoni, provolone cheese, spinach, tomatoes, and peppercorn ranch on Italian Herbs and Cheese bread. The ads debut today, as Subway adds items such as deli-sliced meats and Belgioioso fresh mozzarella to the menu after shutting down roughly half of its U.S. restaurants early last night to prepare for the overhaul. eventAction: 'render' While the practice is incredibly effective at building brand image, instilling aspirational qualities and appealing to consumers, it is risky. Shaq starred in Burger King ads for years, and in 2012 David Beckham signed on to pitch a low-calorie smoothie. pg.acq.push(function() { Another bonus is that most companies think they can not afford an athlete or celebrity campaign. James has generated buzz by going undercover as shift worker Ron. And endorse he does. For other inquiries, Contact Us. But, they don't have to be. },false) The footlongs are meaty but also packed with flavorful veggies to help the athletes fuel up for big games. In 2012, Subway crowned itself "The official Training Restaurant Of Athletes Everywhere.". In 2019, Watson sustained an eye injury, mid-play, against the Oakland Raiders. Food companieshave recognized that athletes, both professional and at the amateur level, are a big part of their consumer base. As for Red Bull, well, no one really argues that energy drinks are healthy, but Red Bull runs events that fit the brand's image, and with high production values, to boot. Craving food, he stillcravedthe iconic burger chain overBurger King,Carls Jr,Wendysor anything else in the vicinity. He has 62.9 million followers on Instagram. The eldest Watt brother has been featured onSubwayssocial mediathroughsnappy GIFsandquirky memes. The veteran guard, who was hiding in the back office listening in on the conversation, relieved the rookie of his financial obligations and told him to pick up the next one. While his athletic accomplishments are absolutely legendary, he has also been dominant off the field. subway athlete endorsementsneon vs led power consumption. The campaign starring Tom Brady, Stephen Curry, Megan Rapinoe and Serena Williams represents one of Subways largest media investments to date, if not its biggest ever. The activist athlete has long made waves for her statements that have struck as controversial with the conservatives, and looks like her performance at the 2020 Tokyo Olympics was no different. The better they play, the more money they make from their contracts. "We developed a creative idea with a supporting cast of the biggest names in sports to share all of the great changes happening at Subway in a story that continues across multiple spots and formats. When celebrity endorsements go right, they're a powerhouse tool. }) Trump endorsed author Nick Adams also tweeted: "RT if you won't eat @SUBWAY until they FIRE America hating Megan Rapinoe! His sandwich of choice is known as Kevin's Full Throttle Ham, which features thin-sliced Black Forest ham, bacon, pepper jack cheese, lettuce, tomato, and yellow mustardon fresh-baked Artisan Italian.